Join us on a tour of the Wedgwood Factory for a behind-the-scenes experience where we reveal how Wedgwood is designed, created and crafted.

This is the place to discover the craftsmanship of our famous jasperware, a unique invention by Josiah Wedgwood I. Marvel at the extraordinary skills of our talented workers who cast, glaze, decorate and gild in our original 1940s working factory.

More details

• Tours take place Wednesday, Thursday and Friday and available to book 90 days in advance. 
• The Factory closes during Easter week, August bank holiday and Christmas.
• A walking guided tour takes approximately 45 minutes. There is no seating along the way, however, the route is wheelchair-friendly and wheelchairs or folding seats can be reserved from reception.
• The tour includes visual displays such as film, written interpretation, audio as well as viewing the factory at work. Recommended age 10+.
• Adults (12+), Concessions (students, ages 60+, Blue Light Card), Child (under 12).
• Carers go free. Please notify us in the notes section if you are a carer/require a carer.

T's & C's

• Cancellations must be made at least 48 hours in advance. Cancellations made with less than 48 hours’ notice unfortunately cannot be refunded. No shows will also not be refunded.
• On the rare occasion that the factory tour becomes unsafe to conduct, we reserve the right to cancel tours without notice. This includes and is not limited to: extreme temperatures during the summer season, strikes, unplanned maintenance or illness. The purchaser will receive a full refund in this instance.

Visiting as a group?

We love welcoming groups to World of Wedgwood. Head to Groups & Educational to find out more about how we can help you plan your next group trip.