Join us on a tour of the Wedgwood Factory for a behind-the-scenes experience where we reveal how Wedgwood is designed, created and crafted.

This is the place to discover the craftsmanship of our famous jasperware, a unique invention by Josiah Wedgwood I. Marvel at the extraordinary skills of our talented workers who cast, glaze, decorate and gild in our original 1940s working factory.

Ticket Price

• Adult - £14
• Concession - £12
• Child - 0-3 Years Free | 4-12 Years £7

More details

• Tours take place Monday to Friday and are bookable 90 days in advance.
• The Factory closes during Easter week, the August bank holiday and Christmas.
• A walking guided tour takes approximately 45 minutes. There is no seating along the way, however, the route is wheelchair-friendly, and wheelchairs or folding seats can be reserved from reception.
• The tour includes visual displays such as film, written interpretation, and audio, as well as a tour of the factory at work.
• Recommended age 10+.
• Adults (12+), Concessions (students, ages 60+, Blue Light Card), and children (under 12).
• Carers go free. Please notify us in the notes section if you are a carer/require a carer.
• Due to the Wedgwood Factory being in production, guests are prohibited from using cameras, videos and other photographic recording devices (‘Devices’) during the factory tour. 

T's & C's

• Cancellations must be made at least 48 hours in advance to receive a refund. Refunds will not be issued for cancellations made less than 48 hours before booking or for no-shows.
• Payment via gift voucher: A valid voucher must be presented on the day of use. The value of the voucher is redeemed against the price of the experience. Any remaining balance must be settled on the day.
• We reserve the right to cancel factory tours without prior notice if conditions become unsafe. This may include, but is not limited to, extreme temperatures, strikes, unplanned maintenance, or staff illness. In such cases, purchasers will receive a full refund.

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Visiting as a group?

We love welcoming groups to World of Wedgwood. Visit Groups & Educational to find out more about how we can help you plan your next group trip.