Enjoy a private behind-the-scenes journey through World of Wedgwood with your own dedicated Wedgwood Interactor.
Your experience begins in the Wedgwood Tea Room, where you will be welcomed with refreshments before meeting your personal guide. From there, you'll embark on a bespoke private tour of the V&A Wedgwood Collection and the Wedgwood Factory, tailored to the interests of your group.
Discover the remarkable story of Josiah Wedgwood, explore over 260 years of design innovation, and enjoy privileged access to one of Britain's most important industrial and artistic collections. Continue into our working factory to witness the craftsmanship behind our iconic Jasperware as skilled artisans throw, cast, turn, and ornament pieces using techniques passed down through generations.
After your tour, enjoy time to browse the Wedgwood Store at your leisure and receive an exclusive 20% discount on the day.
Private Tour Experience
Refreshments on arrival | Private guided tour | Exclusive 20% retail discount
£210 per booking (up to 9 guests)
Bookings available Monday to Friday between 10 am and 3 pm.
Tour Information
Approximately 2 hours
Wheelchair-friendly; wheelchairs or folding seats available on request
Terms & Conditions
Cancellations: Refunds will not be issued for cancellations made less than 48 hours before the booking or for no-shows.
Photography: As the factory is in production, photography, video and other recording devices are not permitted during the factory tour.
Retail Discount: 20% discount is valid on full-price items purchased in the Wedgwood Store on the day of the experience and cannot be used in conjunction with any other offer.
Accessibility: Please advise us of any accessibility requirements at the time of booking.
We reserve the right to cancel tours without notice if conditions become unsafe.
