World of Wedgwood Wins Silver at the VisitEngland Awards for Excellence 2025

We are proud to announce that World of Wedgwood has been awarded Silver in the International Tourism category at the prestigious VisitEngland Awards for Excellence 2025.

This national recognition celebrates the very best of England’s tourism industry, highlighting businesses that deliver exceptional experiences and outstanding customer service. Our Silver Award win cements us as a must-visit destination for culture, craftsmanship, and heritage in the heart of Staffordshire.

We are absolutely delighted to receive this national accolade. This award is a testament to the dedication and passion of our entire team, who work tirelessly to create memorable experiences for every guest, whether you're exploring our V&A Wedgwood Collection galleries, learning how to throw a pot, enjoying a Wedgwood Afternoon Tea, or indulging in a spot of retail therapy. 

Part of the iconic Wedgwood brand, a visit to World of Wedgwood offers an immersive journey through over 260 years of design and innovation, with experiences that combine history, creativity, and contemporary culture.

From interactive tours to hands-on workshops, we continue to inspire audiences of all ages, from across the globe.

The VisitEngland Awards for Excellence are judged by tourism experts who evaluate finalists on criteria including innovation, accessibility, and sustainability. This latest achievement builds on a series of regional accolades and reinforces our role as a cornerstone of the Midlands’ vibrant visitor economy.

We’re honoured to represent Staffordshire on the national stage and can’t wait to welcome even more guests to share in the magic of Wedgwood.