Visitors to the World of Wedgwood can now shop the latest collections from Waterford, Royal Doulton and Royal Albert including the new collection by US TV celebrity Ellen DeGeneres.
Since 2015 Wedgwood has been owned by Fiskars, the leading consumer goods company. Their globally recognized brands also include the luxury home and lifestyle brands of Waterford, Royal Doulton and Royal Albert and we have brought all three of these heritage brands together for you in the Brand Junction store at World of Wedgwood.
Along with Wedgwood, the Royal Doulton and Royal Albert collections are developed right here in our Barlaston design studios which you can see on your factory tour.
Waterford was first established in 1783 to "create the finest quality crystal for drinking vessels and objects of beauty for the home." Today more than two hundred years later Waterford has the finest quality crystal sought after by collectors and connoisseurs around the world and the reputation for creating glass of unsurpassed beauty and quality has transcended the intervening centuries.
To recognise an authentic piece of Waterford, each piece is watermarked with the word "Waterford", a signature indicating the name of the finest crystal in the world.
Royal Doulton, established in London in 1815, is a contemporary lifestyle brand, tapping into prevalent trends of modern living in an unconventional and individual way. The current host of designer collaborations with Ellen DeGeneres, Gordon Ramsay, Barber & Osgerby, Hemingway Design and more mean you are sure to find that perfect Royal Doulton addition to your home.
Royal Albert has been the quintessentially English, floral gifting brand for over 100 years; bringing fun, romance, nostalgia and indulgence to your home. Choose from beautiful tea party collections and whimsical floral gifts perfect for afternoon teas, parties outside or creating that fun and frivolous feeling at home. Enjoyed today and treasured forever.
Visitors looking to take a piece of Wedgwood home with them, or simply for great gift ideas, will be spoilt for choice at our new Flagship Store. The largest Wedgwood retail space in the world, the store offers inspiring product displays, cutting edge designs from Wedgwood and our designer partners, iconic Prestige products and the launch of new collections before they are widely available in the UK.