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When visitors to World of Wedgwood throw a pot in the Master Craft Studio or paint a piece in the Decorating Studio, there are always smiling faces. In 2019 we hosted visits by Strictly Come Dancing’s Shirley Ballas and Signal Radio’s breakfast DJ, Foxy, who both threw a pot and immediately commented how therapeutic it was.

What are the reasons for these smiling faces and positive comments? Is there scientific evidence for this feelgood factor?

It’s amazing how many households, not just in Britain but around the world, have at least one item of Wedgwood in them. These treasured pieces often hold sentimental value – from Christmas baubles that are brought out of storage once a year to ornaments taking pride of place on the mantelpiece all year round - but how best to care for them?

We asked our experts to give us the lowdown.


The Douglas Macmillan Hospice cares for adults with a palliative or end of life diagnosis across North Staffordshire. When someone hears the devastating news that they have a terminal illness, life as they know changes forever. The Douglas Macmillan Hospice provides care and support free of charge, 24 hours a day, 365 days a year.

On Sunday 17th April, staff members from Wedgwood UK and World of Wedgwood took part in a 5K run/walk to help raise money for terminally ill patients living in North Staffordshire. The Wedgwood Estate has a great relationship with the Douglas Macmillan Hospice, and we’ve been hosting the Dougie Mac 5K annually, for 9 years.

Team Wedgwood consisted of ten team members; Sue, Martyn, Julie, Sammi, Jen, Hannah, Heather, Scarlett, Jon and Allan. In total, Team Wedgwood raised funds over £850… that is £700 more than the original goal of £150. Congratulations Team Wedgwood!

The Wedgwood Museum at World of Wedgwood hosted Resonance – an exhibition of First World War objects, documents and archives, which forms part of the national commemoration of the centenary of the First World War – from 1st March until the 30th April 2016.

The exhibition has been developed by the Staffordshire Museums Consortium with funding from Arts Council England’s Grants for the Arts fund. Resonance features new ceramic work by Stephen Dixon and complimentary photography and film by John Magee alongside objects and documents from museum and archive collections across Staffordshire. All of the works in the exhibition combine to consider ways in which the Great War affected the Staffordshire home front and examine themes of absence, loss, heroism and humanity.

Last year, Enjoy Staffordshire launched a campaign to celebrate the first Staffordshire Day in 2016, to coincide with 1000 years of Staffordshire.

There were five options to choose from, and it was a hotly fought contest but in the end there was a clear winner, which received 36% of the votes - May 1st, the anniversary of the day the world-famous Wedgwood pottery company was established.

The very first Staffordshire Day on May 1st was celebrated in style at World of Wedgwood, with a fine food and artisan craft market along with lots of family fun and festivities to mark this special day...

What better way to show your mum how special she is to you than with a day at World of Wedgwood? On Mother’s Day, our chefs put together two menus to suit all tastes. Visitors could either dine in the Wedgwood Tea Room and enjoy a delectable afternoon tea featuring finger sandwiches, dainty cakes and fancies. Or visit the Dining Hall, for a hearty three course Sunday lunch. Every mum who dined with us on Mother’s Day received a Wedgwood keepsake. Additionally, we offered free admission to the Wedgwood Museum and Wedgwood Factory Tour to mums on the 6th March 2016.